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Event Details
In collaboration with Spotted MP, Capitol Communicator and ZilYen - Capitol Communicator's Exclusive Branding Sponsor present:


Event Description
You can spot
an oxygen-deprived brand a mile away, right? Mary van de Wiel (New York based Chief Brand Therapist and Founder/CEO of Zing Your Brand) calls that a
serious brand issue. Let’s face it, every person and organization has brand
issues. But if they’re serious enough, they’re going to get in the way of your
business success. If you’re concerned you have a Dead Brand Walking on your hands, it’s time to lighten up,
resuscitate the pulse of your brand and have more fun in 2011.
After this intensive roll-up-your-sleeves breakfast seminar, you’ll find out
exactly what your customers are craving.
Plus you’ll walk away with laser-focused strategies that will help you
rethink your brand, transform your business, boost your bottom line and knock
the socks off your competition. When
your brand has that special spark, you’re in the money. Without it, you’re
toast. (Your brand won’t sell a thing if it ain’t got that zing!)
8:00 AM-8:30AM Registration/light breakfast/networking
8:30AM-9:30AM Program
9:30AM-10:00AM Q&A/Networking
10:00AM End of Program
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BIO | Mary van de Wiel (aka Van) Best known for her individualistic expertise when it comes to coaxing out the real power in brands to spike the bottom line, Mary van de Wiel (aka Van) is Founder and Chief Brand Therapist of Zing Your Brand & Co., a New York-based creative brand consultancy. Dubbed Master Provocateur, Van brings a highly-eclectic perspective to branding whether as weekly host of NY Brand Lab Radio, leading the NY Brand Labs, speaking, consulting, blogging or producing the Brand Reinvention Summit. For 15 years, Van ran her own global branding shop with offices in New York and Sydney, Australia with Fortune 500 clients across four continents. She’s a weekly contributor to Dan Schawbel’s Personal Branding Blog, has written for Entrepreneur.com and been featured in Investor’s Business Daily, Reuters and Entrepreneur Magazine. She is the author of soon-to-be-published Dead Brand Walking: A Brand Therapist’s Viewpoint. Craving to create a bigger, bolder and more provocative brand and spike your bottom line? Go to www.ZingYourBrand.com to download a free audio. Follow her on twitter @maryvandewiel.
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Sponsorship
Venue

Continental breakfast of muffins, pastries, coffee, tea and juices will be provided. Mount Vernon Square is the closest metro stop on the Red line. Street and metered parking is available. There is also a public
underground parking garage right below Busboys and Poets, validation is not provided. The Marc Parc lot directly across from Busboys and Poets is open Monday
through Friday from 6 AM to 7 PM. Parking is $10 during the day.

Event Sponsors

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CC ANNUAL PLATINUM SPONSORS
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CC ANNUAL SILVER SPONSORS
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When & Where
Busboys & Poets
1025 5th Street NW
Washington,
DC 20001
Thursday, April 14, 2011 from 8:00 AM to 10:00 AM (EDT)
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